British, informal: a person who is extremely enthusiastic about and interested in something that
other people find boring.
? Protect what really matters (with life insurance)
We all insure our phones, homes and cars without thinking twice. But insuring our lives is a bit more
complicated, so most of us put it off. This is what we want to sort out – because your death could
have a huge financial impact on the people you leave behind.
? Give professional advice online – for free
We think everyone should have access to proper help when buying life insurance, which is exactly
what our industry-regulated technology provides. It’s built into everything we do, so it works like a
financial adviser – but quick, free and online. This is what makes us different to a price comparison
? Help you buy life insurance
It can be tricky to get your head around and complicated to buy, so we’ve built a service that makes
the life insurance process simple – end to end. From doing the maths for you to scanning the market
for the best-matched policies with Anorak, you’re ready to apply in minutes. We’re funded by AXA.


  • David Vanek


Startup Category

Life, Home, P&C Insurance


England, Londra

Date of Foundation